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“Whatever your conscious mind assumes and believes to be true, your subconscious mind will

How on earth did you manage to land that client you said you'd never have the guts to even talk to?

- my friend hollered with a smile and a hint of jealousy...

Applications are now closed. In the meantime, apply for 1:1 coaching here

Does this sound familiar?

"I wish I was more confident, I'd follow my plan and take action with so much ease..."


"If I was more decisive, I would have taken my biz to a whole new level by now"


"If only I could be more assertive, I 'd got that client!”.'s not just you!
but all of that is connected to one same root cause... 


is an intimate 12-week experience to develop your desired behaviours or personality traits that will propel you forward in your business

⚡️ I know you're incredible at your craft, you've got an inspiring vision and tons of brilliant ideas. But when it comes to putting yourself out there and turning your plans into consistent action... your brain starts playing tricky games keeping you stuck in comparison, indecision and overwhelm...

⚡️ You know what you need to do, but for some reason doing it
feels like pulling a boulder uphill and it feels like you're hustling day in day out with only incremental progress... 

⚡️ You keep planning and creating amazing things - but most of it is hermit'ing in your head and never reaches the eyes of your audience. And you go to bed questioning whether you're cut for it at all or it's just a dream you've borrowed from someone else's IG stories.

⚡️ You've already taken brave steps and created jaw-dropping results.
But you know you're capable of so much more! And you know that all you need is to feel clear, spacious and uplifted 
***all the time*** not just on a "good day".

I get it. I've been there. I LIVED it.

I know what it's like to consciously know that you can do it... But keep stumbling on self-sabotaging thoughts and behaviours which seem totally out of control!
It can be pretty frustrating as on the outside you make it look easy, while at times you feel like you've had enough of your own self.

Learning and applying mindset techniques and neuro tools for over 4 years has taught me ways to create the exact changes I want in my behaviours, emotional state and hence, my results.

I want all entrepreneurs and self-leaders like yourself to learn these tools and how to use the most powerful asset you'll ever have - YOUR MIND - to consistently create your YES - the results you want. W/o hustle and overwhelm.
Fashion Model

You have everything you need to be successful and fulfilled already today

You've already done heaps of self-development, mindfulness and mindset work. You read books, listen to podcasts and meditate. So it's not news for you that the key to creating consistent results and reliable income in your business -
starts with your MIND and your state of BEing.

Being aware of where you're getting in your own way, and even where it comes from - certainly helps.
But having the skill of dealing with it and overcome it once and for all - is where the magic happens.

Imagine what it would be like to

⚜️ Feel natural and at ease taking those 'uncomfortable' actions ⚜️

⚜️ Get things done without second-guessing, procrastinating and worrying ⚜️

⚜️ Charge your worth with full confidence ⚜️


⚜️ Be in control of your mind and emotions when presenting, on a sales call or a live stream ⚜️

[so you can save time & energy practising it for months!]

⚜️ Finally feel like a confident CEO, not a hustling entrepreneur ⚜️


⚜️ Never have that thought of going back to the stable-predictable paycheck crossing your mind again ⚜️

The thing is, most mindset training is focused on working with the conscious, rational part of the mind.
Managing thoughts, journalling, repeating affirmations or getting inspired by a pep talk.

Those are all great things and can definitely create certain shifts for you! (I love it all myself!)
However, it often works just as a temporary bandaid.

If you want to shortcut the timeline to up-levelling your results and create lasting changes, you need to learn the "coding" language of your mind and create those changes at the source.

To shift your behaviours, thoughts and emotional responses at the source - you've got to tap into your subconscious and create changes at the identity level.
When you do that, changes happen naturally, without effort and stay with you regardless of circumstances.

Plastic Fashion

This is why I created YES to Yourself
based on Precision Mindset Method


It's a unique fusion of different modalities such as mindset and breakthrough coaching, Neuro Linguistic Programming, hypnotherapy and emotional mastery - designed to

take the DIY and guessing out of your mindset work and hone in on the proven process to rewire your mind on a subconscious level to help you create the behaviours and personality traits - not only for business - but for ANY area of your life.
Be it money, relationships, fitness and your relationship with yourself.

It starts with a whole-hearted YES to Yourself and your willingness to unlock your true essence and shine your unique magic - with audacious confidence & natural ease.
So you can lead like the leader you’re meant to be, attract dream clients/customers, make more money and have enough headspace for yoga, movie nights and sexy dresses for your date nights ;)


Irina is not your regular coach! When I connected with her I was at the beginning of my business journey, insecure about money, not seeing my value, struggling with my pricing, sales and having no clue how to overcome some strong money mindset blocks.

My first two sessions with Irina were eye-opening and she immediately helped me see my blocks in a different light. I then continued my journey with Irina participating in her 8-week group program which changed me in a way I could have never imagined was possible in such a short time!

The same month I joined the program little miracles started happening in my life. I gained more awareness, positive energy and easiness to slip into my flow as well as the knowledge on how to change the state of my mind from ‘negative’ into positive in a matter of seconds!

Most of the practices I learned are still a big part of my daily routine. Irina was just a ‘stranger’ from the Internet that I invited into my life and in turn, she shifted my mindset and my life beyond recognition. Thank you Irina!

- Dominika Lazdowska, graphic designer, founder of DoaLoa

Whether you're an aspiring, a beginner or a seasonal entrepreneur, YES to Yourself WORKS because it's based on the world’s leading mindset techniques and combines the most powerful modalities with the elements from the timeless industry experts such as Jose Silva, Maxwell Maltz and others.

I have put this powerful blend into a simplified and clear step-by-step process which 

you can rinse and repeat at any stage of your growth!

Think of it as a Lego instruction manual for your mind ;)

It works for me and helps all of my clients transform their lives - from sky-rocketing businesses to rebuilding relationships with their loved ones.

Applications are now closed. In the meantime, apply for 1:1 coaching here

It's never about the "right" actions or strategy, it's about how confidently you're marching towards your goals and the life you want to create.

Outdoor shooting
So my question to you is...

WHO do you need to become to start or scale your business? What type of identity, if mastered, would make it happen effortlessly, without struggle and stress?

The great news is - you don’t need to go through months of therapy or dive into neuro-linguisting textbook. There are way more effective and fast ways.
It's not magic, it's neuroscience! :) 

You can create profound shifts to your self-concept on the neurological level and start opening up new opportunities in your business and life in a matter of a few weeks. 

Let me show you how...

Together, we work on making lasting, deeply impactful shifts on your behavioural, emotional, and energetic levels.
Here's a sneak peak to how we do it:

💫 1. Get clear and design a precise blueprint of the personality traits and behaviours you want to develop. 

You'll learn how to do that so that you plant the seeds into your subconscious to shift your behaviours, energy and thoughts already from the first days. So that the changes start happening seamlessly and become natural to you.

💫 2. Identify and resolve any internal conflicts that are shaping how you feel and act and causing you to stay stuck in old patterns.

Through this process, you clear any inner conflicts and emotional residue you're still holding onto. 

We go all way underneath the surface to deal with the unconscious patterns that are keeping you smaller than you truly are.

💫 3. Learn the tools to work with your mind to embody those qualities and behaviours on the subconscious level. Learn how to think, feel and act in the way that propels you forward.

You won't stop at just having insights and breakthroughs. You'll learn practical tools to shift your state of being in minutes and even in seconds. 

Before you realise, those behaviours become your second nature. You'll start showing up on purpose and with unapologetic conviction.

💫 4. Reveal your true unique essence.

This is where you connect with your gifts and tap into your inner wisdom. You start trusting your ideas and your intuition and stop wasting time swaying in indecision. So you can move forward w/o comparison or feeling "behind".

You will learn how to have your own back and GUARANTEE your own results every time.

White Plastic

It's not a regular Business Mindset Coaching as you may know it

 ⚜️ Not just a pep-talk or endlessly digging into your childhood

It's a clear and reusable step-by-step process. Simple and effective exercises to tap deep into your subconscious and help you create empowering shifts at the rootcause level.

It's an effective, sustainable and attainable approach which respects each person’s unique way of thinking and business strategy.

 ⚜️ No 'bro-mindset' -

which pushes you to DO more and take actions 'no-matter-what', enduring anxiety and fear. Instead, we work through the emotional barriers that come up for you and minimise those so you can take the action WITH EASE and stay CONSISTENT, saving your energy and time while building your unique success. 

 ⚜️ An invaluable toolbox of quick actionable techniques

to use whenever you need an extra boost of confidence for a sales conversation or calmness & focus for your creative flow. 

(these tools alone will forever change how you show up in any area of your life!)

 ⚜️ High touch and personalised support

It's a small intimate group where I can fully support, coach and guide you throughout our time together. Each and every one of my clients always walks away satisfied, with the transformation they came for.

 ⚜️ We slow down to speed up

I’ve carefully designed this programme to focus on deep work and give you enough time to process and absorb each of the steps, so you don't ever feel "behind".

 ⚜️ We Go Beyond

Even though we focus on your entrepreneurial journey, the transformation you're going to experience through this process is going to positively ripple out to all areas of your life.

And yes, we've got a sprinkle of Woo Woo too. I need you to know that! :)

By the end of 12-weeks you will

Feel confident around sales and will be making offers with absolute ease.

No more missing out or messing up. You'll be taking confident actions towards fulfilling your goals.

Remember - our emotions inform our behaviours, and our results are the direct output of our behaviours. 

Click "go live" or "post" to share your true voice without hesitation.

Stop stressing out from just a single thought of that presentation/workshop/conversation. You'll learn how to handle those with ease of mind and a winning outcome. Saving yourself precious time and nerve cells. 

Shine bright while being your 100% real self

You will not be a different person. Quite the opposite - you'll "unpeel" your true potential that's been layered up by imposed beliefs and templates throughout your life.

You'll simply become more of who you already are - as the most expansive and content version of you.

Keep cool even when life throws the stormiest storms at you

You are still going to have bad days. You are going to get swamped with negative emotions and bad mood from time to time.

But you'll learn how to effectively process and deal with those so that it doesn't spiral you down and knock you off your grand vision.


surprise yourself with how powerful you truly are


Exclusive audio and video recordings sharing what works and creates fast shifts from the front lines of psychological, behavioural, and physiological studies. 

Weekly coaching & Q&A

Get personalised coaching & support and answers to the questions you haven't even thought of - asked by others in the group. So you get full support in breaking through the barriers to your success. 

2 x 1:1 coaching calls with Irina.

Customised intimate coaching to focus specifically on you and with laser focus on your unique vision and the results you want to create in your business.

Plus you get access to my
Money Identity Training

This deep training guides you to identify and release the subconscious blocks that can be preventing you from earning more $ in your business.

It also includes practical exercises to activate your brain to start naturally thinking from the place of creativity for revenue-generating ideas.  In your business and in general.

Applications are now closed. In the meantime, apply for 1:1 coaching here

I bet we've got a few things in common!

IRINA, Mindset Coach

NLP Master and Hypnotherapy Practitioner

I know that you're, just like me, passionate about building your business or your creative project, want to show up with ease and share your gifts with the world - all while owning your schedule and being location-free.

Being your own boss presupposes not just the freedom but also spaciousness to realise your creative ideas.


And I know first hand that it can be very frustrating when your brain starts playing tricky games with you, getting in the way of you taking the action you need and do it in the way you want.


Let's admit - building a business isn't for the faint of hearts!

It requires you to discover the depths of your mind you never thought even existed.

The YES to Yourself formula allowed me to shift from being confused, doubtful and swinging in emotions to showing up confidently & consistenly, staying inspired and taking actions which used to scare the heck out of me - with ease, as if it's my second nature.

I believe that this method must get into hands of ALL entrepreneurs and other leaders who want to create sustainable success which actually FEELS GOOD and SATISFYING.

I did it for myself and for all my clients. And I know we can get you there too!


Welcome on the journey!

Hide and Seek

It's not about striving for perfection,

living problem-free or becoming someone you're not. 

It's about having a sharp skill of detecting what is going on in your mind, being able to understand where it comes from and most importantly - knowing how to deal with it and not let your brain spiral you down, and instead redirect it upwards.

Instead of just "knowing" that you can, you can ACTUALLY have it

  • full clarity, certainty and confidence in your head day in day out so that you show up consistently, with ease and are able to create consistent results.

  • completing your tasks as planned and actually having FUN doing it.

  • not waiting for the green light on your ideas, but instead, trust yourself and source your motivation from within.

  • knowing how to get back on track and re-create clarity and peace of mind/ inspiration/ confidence when sh*t hits the fan in biz or in life.

  • make selling feel as natural and easy as chatting with your best friend

  • be in awe of YOUR own results, and not of someone else’s IG story 

  • not just imagine, but embody that next level version of you. 

Working with Irina was a blessing that changed so much in my life. She has the skill of detecting the core of your problem and working directly with the root cause, not only with the symptoms, which, of course, it’s what you want if you aim for long-lasting changes in your life.


Amongst other things, the core belief I worked on is believing that I am not inherently worthy, that I had to work a lot, be good or perfect to deserve what is best for me. Irina did her magic and now I can't believe that I was that insecure person months ago.

The amazing fact is that, by working with Irina, these beliefs change without noticing and become natural for you.

- Carmen Turku, Associate Attorney

Irina, through her great instinct, listening skills and at times a challenging process, helped me put my NEW life into perspective as I had arrived at a successful place in my life (reached my goals). The results have been positive through digging deep and realising that I had, as I labelled it the "I'm not good enough syndrome".

I now realise that indeed, I am not good at everything but definitely good enough to grow in a positive way for the last 17 years of my working and personal life. 

- Nick Katsimperis, Treasury and Payments Technology

Irina has helped me change my personality and my way of thinking. Using the tools, techniques and processes, I managed to overcome challenges and focus on what matters to me. The changes are permanent as Irina works at the root cause, and it's amazing to watch the change within yourself. She has an amazing ability to listen and is very insightful as to what is going on deep down.

- Ken Hughes, IT Manager

YES to Yourself is for you if

You're a small business owner or a creative (photographer, yoga teacher, graphic designer, coach, etc.) who is passionate about and loves what you offer.

You know you're exellent at what you do and your clients (friends/family/colleagues) are raving about your work.

You want to be in full alignment with how you run your business, clear on your next steps and be "in the flow".

​​You're looking for mindset expansion and a simple, yet deeply transformational model you can follow to create the results you want.

You know that the real and permanent change happens on the deep subconscious level and you're willing and ready to do this work for yourself.

You want to grow not just as a business owner, but as a human - and learn the principles applicable in every area of life: relationships, personal growth, money, health and other.

YES to Yourself is NOT for you if

You're looking for an easy copy-paste action strategy and don't want to use your own creative thinking for building your business.

You don't care about what you're selling and just want to create some income. 

You're looking for a magic pill to "fix your mind" and aren't willing to put in any effort to do the work.

You don't agree that mindset has a major impact on your success.

Applications are now closed. In the meantime, apply for 1:1 coaching here

From the past programmes:


What is the time commitment for this work?

 - This practice isn't meant to steal time away from you - quite the opposite - while doing this process you'll find MORE time in your day because you'll have more energy and will be more productive. The brainfeed is max 1 hour/week and you'll need to have 30-90min of dedicated time to do the exercises. Plus a 90 min power coaching every week.

I am a coach myself and know a lot about mindset. Will this process work for me?

 - YES. I believe as coaches we have to experience our own breakthroughs all the time. Besides, you'll learn tools and techniques which you can use when coaching your clients to elevate their results even further.

I am just starting out and haven't launched my business/project yet. Will this programme help me?

Abso-frkn-lutely! The best time for you to do this work is NOW! When you're just starting, mindset is probably 99% of your success. Besides, it's always easier to learn something at the beginning than to re-learn later down the line ;)


Will you tell me what I need to DO to build my business?

I don't believe that one size fits all. So I will not give you the exact strategy or step-by-step process. But I will help you find the ideas and strategies that work for you best and align with the lifestyle you want to create. 

What will happen after I apply?

First, you'll be asked to find the time for our 1:1 chat and also answer a few questions. We will then get on a call at the scheduled time - I'll learn more about your business, your aspirations and what you want to work on and we make sure that the programme is a good fit for you. 

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